Abstract

The research aims to describe the socio-economic characteristics of cow hides (ponmo) sellers, analyze the impact of cooperative credit on sales, explore gender dynamics in financial empowerment, identify challenges in accessing financial services, and gauge the perceptions of cooperative credit effectiveness among cow hides sellers. Data for the study were gathered through primary means with the aid of a structured questionnaire. A total number of one hundred and twenty (120) respondents were randomly sampled. Inferential and statistical tools such as, mean, frequencies, percentages, and linear regression were used. The findings indicate that most ponmo sellers are female, married, and educated to at least the secondary level, with significant improvements in sales and production volumes following access to cooperative credit. The study reveals that cooperative credit is the primary financial source for ponmo sellers, significantly enhancing their sales, profits, capital, stock, marketing capabilities, and financial literacy. Both men and women have equal access to financial opportunities through cooperative societies. However, a major challenge identified is the lack of collateral, which limits access to credit from traditional banks. Regression analysis further supports that production volume before and after credit, along with the amount of cooperative credit obtained, positively affects the sales of ponmo sellers. Based on these findings, the study recommends enhancing access to cooperative credit, implementing comprehensive financial literacy programs, and promoting gender inclusion initiatives. Additionally, developing collaborations with microfinance institutions, securing government and policy support, and investing in market infrastructure and expansion are essential steps to further empower ponmo sellers. These measures aim to create a more robust financial support system, fostering sustainable growth and improved economic well-being for ponmo sellers.

Keywords: Role, Cooperative, Credit and thrift, Ponmo sellers