The study assessed marketing extension needs of pork marketers in Warri South Local Government Area, Delta State, Nigeria. It specifically identified the marketing extension services needed by the respondents, information channels used and preferred as well as the constraints encountered by them. A multi stage sampling procedure was employed for the simple random sampling of 120 respondents using structured questionnaire. Collected data were analyzed using descriptive statistics which included frequency counts, simple percentages and mean scores while the Spearmans’ rank correlation analysis was used to draw inferences. Results showed that information on low interest rate (3.33), means of transportation of pork from processing site to market (2.97) and storage/preservation (3.53) were the most needed components of extension services. While sales agents was the information channel used by majority (84.2%) of the respondents, radio was the most (3.45) preferred medium. The most significant constraint encountered by the marketers was insufficient funds (3.5). There was a significant and positive relationship (r = 0.482, p<0.01) between pork marketers’ preference for information channels and their marketing extension needs in the study area. The study concluded that information on low interest rate, transporting processed pork from abattoir to market and storage/preservation of pork were the most needed marketing extension services by respondents. It was therefore recommended that extension workers should prioritize information delivery based on the most needed information by marketers without neglecting other areas of lesser needs.
Key Words:Extension, Marketing, Needs, Preference, Remunerative